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COPH Department: Community and Family Health
Concentration: Social Marketing - Online (Banner Code: SOM)
2015/16 Catalog Year Minimum Credit Hours: 43
Social Marketing integrates marketing concepts with other public health approaches to design products, promote policies, and influence behaviors for the greater social good. This MPH concentration equips students with the public health and social marketing skills needed to tackle complex health problems by applying marketing principles and social change tools to design, implement, and evaluate behavioral interventions and policy changes. The curriculum gives training in marketing and social change theoretical models, formative research skills, program management skills, program evaluation techniques, and ethical principles that guide social marketers. The program may be completely exclusively online or as a blend of courses offered on the Tampa campus and online.
Program of Study
The courses in your program of study can be found below, for your reference. Note: You may choose a program of study that corresponds to the academic year of your admission or any year thereafter. Please see the guidelines below.
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