Advocacy Domain: The ability to influence decision-making regarding policies and practices that advance public health using scientific knowledge, analysis, communication, and consensus-building.
- Present positions on health issues, law, and policy in multiple sectors.
- Analyze the impact of legislation, judicial opinions, regulations, and policies on population health.
- Influence health policy and program decision-making based on scientific evidence, stakeholder input, and public opinion data.
Leadership Domain: The ability to create and communicate a shared vision for a positive future; inspire trust and motivate others; and use evidence-based contextually and culturally appropriate strategies to enhance essential public health services
- Demonstrate a commitment to public health professional values.
- Influence others to achieve high standards of performance and accountability.
- Promote effective strategies to address the challenges presented to public health leadership
- Collaborate with multi-disciplinary researchers and practitioners.
Communication Domain: The ability to assess and use communication strategies across diverse audiences to inform and influence individual, organization, community, and policy actions.
- Discuss the inter-relationships between health communication and marketing.
- Prepare oral and written communications from briefs, position papers, scientific articles, community pieces
- Guide an organization in setting communication goals, objectives, priorities, and strategies.
- Integrate health literacy concepts in all communication and marketing initiatives.
Community/Cultural Orientation Domain: The ability to communicate, interact, engage and work with people across diverse communities and cultures for development of programs, policies, and research.
- Develop collaborative partnerships with communities, policy makers, and other relevant groups.
- Conduct community-based participatory intervention and research projects.
- Engage communities in creating evidence-informed, culturally competent programs.
- Implement culturally and linguistically appropriate programs, services, and research.
Management Domain: The ability to provide fiscally responsible strategic and operational guidance within both public and private health organizations for achieving individual and community health and wellness.
- Develop capacity-building strategies at the individual, organizational, and community level.
- Apply principles of human resource management.
- Organize the work environment with defined lines of responsibility, authority, communication, and governance.
- Implement strategic planning processes.
- Guide organizational decision-making and planning based on internal and external environmental research.
- Evaluate organizational performance in relation to strategic and defined goals.
Professionalism and Ethics Domain: The ability to identify and analyze an ethical issue; balance the claims of personal liberty with the responsibility to protect and improve the health of the population; and act on the ethical concepts of social justice and human rights in public health research and practice.
- Demonstrate cultural sensitivity in ethical discourse and analysis.
- Design strategies for resolving ethical concerns in research, law, and regulations.
- Develop tools that protect the privacy of individuals and communities involved in health programs, policies, and research.
Critical Analysis Domain: The ability to synthesize and apply evidence-informed research and theory from a broad range of disciplines and health-related data sources to advance programs, policies, and systems promoting population health.