Advocacy Domain: The ability to influence decision-making regarding policies and practices that advance public health using scientific knowledge, analysis, communication, and consensus-building.
- Present positions on health issues, law, and policy in multiple sectors.
- Analyze the impact of legislation, judicial opinions, regulations, and policies on population health.
- Influence health policy and program decision-making based on scientific evidence, stakeholder input, and public opinion data.
Leadership Domain: The ability to create and communicate a shared vision for a positive future; inspire trust and motivate others; and use evidence-based contextually and culturally appropriate strategies to enhance essential public health services
- Demonstrate a commitment to public health professional values.
- Influence others to achieve high standards of performance and accountability.
- Promote effective strategies to address the challenges presented to public health leadership
- Collaborate with multi-disciplinary researchers and practitioners.
Communication Domain: The ability to assess and use communication strategies across diverse audiences to inform and influence individual, organization, community, and policy actions.
- Discuss the inter-relationships between health communication and marketing.
- Prepare oral and written communications from briefs, position papers, scientific articles, community pieces
- Guide an organization in setting communication goals, objectives, priorities, and strategies.
- Integrate health literacy concepts in all communication and marketing initiatives.
Community/Cultural Orientation Domain: The ability to communicate, interact, engage and work with people across diverse communities and cultures for development of programs, policies, and research.
- Develop collaborative partnerships with communities, policy makers, and other relevant groups.
- Conduct community-based participatory intervention and research projects.
- Engage communities in creating evidence-informed, culturally competent programs.
- Implement culturally and linguistically appropriate programs, services, and research.
Management Domain: The ability to provide fiscally responsible strategic and operational guidance within both public and private health organizations for achieving individual and community health and wellness.
Develop capacity-building strategies at the individual, organizational, and community level.Apply principles of human resource management.Organize the work environment with defined lines of responsibility, authority, communication, and governance.Implement strategic planning processes. Guide organizational decision-making and planning based on internal and external environmental research.- Evaluate organizational performance in relation to strategic and defined goals.
Professionalism and Ethics Domain: The ability to identify and analyze an ethical issue; balance the claims of personal liberty with the responsibility to protect and improve the health of the population; and act on the ethical concepts of social justice and human rights in public health research and practice.
- Demonstrate cultural sensitivity in ethical discourse and analysis.
- Design strategies for resolving ethical concerns in research, law, and regulations.
- Develop tools that protect the privacy of individuals and communities involved in health programs, policies, and research.
Critical Analysis Domain: The ability to synthesize and apply evidence-informed research and theory from a broad range of disciplines and health-related data sources to advance programs, policies, and systems promoting population health.