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COPH Department: Community and Family Health
Concentration: Social Marketing - Online (Code: SOM)
Delivery: Online
Social Marketing integrates marketing concepts with other public health approaches to design products, promote policies, and influence behaviors for the greater social good. This MPH concentration equips students with the public health and social marketing skills needed to tackle complex health problems by applying marketing principles and social change tools to design, implement, and evaluate behavioral interventions and policy changes. The curriculum gives training in marketing and social change theoretical models, formative research skills, program management skills, program evaluation techniques, and ethical principles that guide social marketers. The concentration may be completely exclusively online or as a blend of courses offered on the Tampa campus and online.
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