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Due to the planned consolidation during the summer of 2020, of the University of South Florida, the University of South Florida St. Petersburg, and the University of South Florida Sarasota-Manatee, into a single university with a fully aligned and integrated curriculum and a single set of academic policies and procedures, any undergraduate or graduate student who matriculates at one of the three USF institutions on or after May 18, 2020, will adhere to the curricula, policies, and procedures described in the 2020-21 USF undergraduate or graduate catalog, respectively. |
Concentration: Social Marketing (Code: SOM)
Delivery: Online
Social Marketing integrates marketing concepts with other public health approaches to design products, promote policies, and influence behaviors for the greater social good. This MPH concentration equips students with the public health and social marketing skills needed to tackle complex health problems by applying marketing principles and social change tools to design, implement, and evaluate behavioral interventions and policy changes. The curriculum gives training in marketing and social change theoretical models, formative research skills, program management skills, program evaluation techniques, and ethical principles that guide social marketers. The concentration may be completely exclusively online or as a blend of courses offered on the Tampa campus and online.
Program of Study
You should complete your program of study electronically using Archivum at usf.appiancloud.com/. (See Archivum Instructions.)
Program of Study PDF by Catalog Year | 2020/21 | 2019/20 | 2018/19 | 2017/18 | 2016/17 | 2015/16 | 2014/15 |
Note: You may choose a program of study that corresponds to the academic year of your admission or any year thereafter. Please see the guidelines below.
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Current Competencies (beginning fall 2017)
MPH Competencies
Social Marketing Competencies
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2011 - 2016 Competencies
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Graduate Advising
If you have advising questions regarding this concentration please email coph-grad@usf.edu.
The full list of graduate advisors is available on the MPH Graduate Advising page.
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