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Important Catalog Information for Summer 2020 MatriculantsDue to the planned consolidation during the summer of 2020, of the University of South Florida, the University of South Florida St. Petersburg, and the University of South Florida Sarasota-Manatee, into a single university with a fully aligned and integrated curriculum and a single set of academic policies and procedures, any undergraduate or graduate student who matriculates at one of the three USF institutions on or after May 18, 2020, will adhere to the curricula, policies, and procedures described in the 2020-21 USF undergraduate or graduate catalog, respectively. |
Concentration: Social Marketing
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Code: SOM)
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Delivery: Online
Social Marketing integrates marketing concepts with other public health approaches to design products, promote policies, and influence behaviors for the greater social good. This MPH concentration equips students with the public health and social marketing skills needed to tackle complex health problems by applying marketing principles and social change tools to design, implement, and evaluate behavioral interventions and policy changes. The curriculum gives training in marketing and social change theoretical models, formative research skills, program management skills, program evaluation techniques, and ethical principles that guide social marketers. The
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concentration may be completely exclusively online or as a blend of courses offered on the Tampa campus and online.
Master's Progression Policy
Review the progression policy for the MPH, MHA and MSPH.
Program of Study
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If you have questions on your program, please contact your Academic Advisor.
Current students may access their Degree Works planner (Degree Works may also be accessed from my.usf.edu or OASIS). Students may view their current progress in Archivum at usf.appiancloud.com/.
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Information on how to use Archivum is available on the Archivum Student Resources page. You may use the program of study links below as a reference. Note: You may choose a program of study that corresponds to the academic year of your admission or any year thereafter. Please see the guidelines below.
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| title | USF Guidelines on Choosing a Program of Study |
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(See Archivum instructions.). If you are not a current student, or want to view program requirements from a different catalog year please use these sources:
2021/22 USF catalog MPH planner or COPH catalog section
2020/21 USF catalog MPH planner or COPH catalog section
2019/20 USF catalog MPH planner or COPH catalog section
Any prior year please view the USF Graduate Catalog Archives
There may be circumstances in which a student may need to change their catalog year. This must be initiated through a discussion with your academic advisor. Details regarding USF policy on changing catalog year can be found at https://catalog.usf.edu/content.php?catoid=15&navoid=2107#students-major-degree-requirements.
Current Competencies (beginning fall 2017)
MPH Competencies
Social Marketing Competencies
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2011 - 2016 Competencies
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| title | Master of Public Health Degree Competencies |
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Graduate Advising
Please refer to the
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- Present social marketing to people outside the field and argue for its appropriate application.
- Differentiate social marketing from other planning approaches, e.g., education and health communication.
- Explain social marketing's distinguishing features, using recognized benchmarks or other essential ingredients in the social marketing approach, e.g., audience segmentation, reliance on consumer research to create an integrated marketing plan (4Ps, positioning), importance of considering all 4 Ps, and inclusion of an evaluation plan.
- Argue the benefits and pitfalls of using social marketing for various applications.
- Segment target populations and select an appropriate segment to give the greatest priority in program planning.
- Use appropriate base variables to segment, e.g., current behavior, perceived benefits, demographics, psychographics, state of change.
- Use of evaluation criteria to evaluate segments and select an appropriate target segment(s).
- Prioritize and select behaviors or policies to promote
- Use of established principles (e.g., McKenzie-Mohr's Impact, Willingness, Market Opportunity/Penetration Model) to identify priority behaviors for a project.
- Design and conduct formative research needed to create integrated marketing mix.
- Understand the value and implications of barrier and benefit research with priority audiences.
- Identify appropriate methods for conducting social marketing research.
- Identify and use existing data sets.
- Identify information needed to create an integrated marketing plan and develop a formative research plan to fill those gaps.
- Conduct research or hire and supervise researcher team to conduct research to fill information gaps needed to create each component in the marketing plan.
- Create an integrated marketing strategy that includes product, price, place, and promotional intervention tools.
- Select and apply appropriate behavioral theories to inform development of social marketing strategic plan.
- Evaluate social marketing interventions.
- Apply ethical principles in developing and implementing a social marketing plan.
- Define ethical dilemmas and challenges of a project such as: social equity, unintended consequences, competing priorities, full disclosure, responsible stewardship, conflicts of interest.
full list of graduate advisors available on the MPH Graduate Advising page.
Graduate Advisor/Mentor Use Only:
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