COPH Department: Community and Family Health
Concentration: Social Marketing - Online (Code: SOM)
Social Marketing integrates marketing concepts with other public health approaches to design products, promote policies, and influence behaviors for the greater social good. This MPH concentration equips students with the public health and social marketing skills needed to tackle complex health problems by applying marketing principles and social change tools to design, implement, and evaluate behavioral interventions and policy changes. The curriculum gives training in marketing and social change theoretical models, formative research skills, program management skills, program evaluation techniques, and ethical principles that guide social marketers. The program may be completely exclusively online or as a blend of courses offered on the Tampa campus and online.
Program of Study
You should complete your program of study electronically using Archivum at https://usf.appiancloud.com/.
Information on how to use Archivum is available on the Archivum Student Resources page. You may use the program of study links below as a reference. Note: You may choose a program of study that corresponds to the academic year of your admission or any year thereafter. Please see the guidelines below.
Program of Study PDF by Year | 2017/18 | 2016/17 | 2015/16 | 2014/15 |
 |
|
|
|
2011 - 2016 Competencies
- Track the Fulfillment of Your Competencies: Your COPH Competencies Database Record
- MPH Competencies
- Social Marketing Competencies
2017 Competencies
Please send feedback on the MPH Guidebook.