Poets & Quants

P&Q has established a reputation for well-reported and highly creative stories on the things that matter most to the graduate business education market, from candid critiques of MBA rankings and in-depth coverage of MBA outcomes to innovative changes in MBA programs and the impact technology is having on higher education. No less crucial, we frequently publish long-form, magazine cover-length features and profiles that would never see the light of day in mainstream media.

Most Business School Coverage

With the largest team of journalists covering business schools, P&Q publishes more articles, series and videos on MBA programs and management education than any other media outlet in the world. In a typical month, P&Q will run 20 times as many stories on business schools and business programs than Bloomberg Businessweek or The Wall Street Journal and 10 times as many pieces as The Financial Times.

The Only Must-Read Business School Site

Since its founding in mid-2010, P&Q has experienced five consecutive years of record-breaking traffic growth, racking up more than 70 million page views from all over the world. In a typical month, well over 350,000 users will visit the site. Analysis of our traffic shows that P&Q reaches more than 85% of the active MBA applicant market for the world’s top 100 business schools, on a monthly basis.

Our Audience

Unparalleled Social Reach

P&Q was a pioneer in using social media to reach its audience. Through LinkedIn, Facebook, Twitter, Google+, Quora, Pinterest, Instagram and Reddit, our daily social reach exceeds 700,000 users. More than 642,000 LinkedIn users follow founder John A. Byrne, far and away the most influential observer of higher education on the professional network. Named a Quora Top Writer in 2017 with over 241,200 Quora answer views, P&Q was most viewed in ten categories, including business school and business school admissions.

Highest Quality Audience

Readers of P&Q come from the major feeder colleges and companies to the very best business schools, including such mainstream suppliers of MBA talent as McKinsey, Bain, BCG, Goldman Sachs, Morgan Stanley, and J.P. Morgan.